![]() ![]() ![]() It is the whitest and brightest of known pigments, with reflective qualities it can also both scatter and absorb UV rays. It is depended on it for its non-toxic, non-reactive and luminous properties, which safely heighten the whiteness and brightness of many materials. Titanium dioxide is a white inorganic compound, which has been used for around 100 years in a vast number of diverse products. The DIY market for TiO 2-containing paints is €3.5 billion alone. ![]() As a white pigment, TiO 2 is one of the most important raw materials for paints and coatings.As a photocatalyst, titanium dioxide can be added to paints, cements, windows and tiles in order to decompose environmental pollutants.Across the EU, applications for TiO 2 include paints, plastics, paper, pharmaceuticals, sunscreen and food.Prized for its ultra-white colour, ability to scatter light and UV-resistance, TiO 2 is a popular ingredient, appearing in hundreds of products we see and use every day, bringing significant benefits to our economy and overall quality of life. It also has a number of lesser-known qualities that make it an extremely useful and important ingredient in our battle to fight climate change and prevent skin cancer. Titanium dioxide (TiO 2) is a bright white substance used primarily as a vivid colourant in a wide array of common products. Where does it come from and why do we need it? ![]()
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